Before founding PR & Communications agency Monkhouse Food & Drink, Clare worked with brands such as Merrydown Cider, Unilever, Diet Coke and Group Chez Gerard Restaurants. She combines a real love of ‘proper’ food and drink and their producers, with a life long understanding of business development and marketing in this sector. The approach to brand communications at Monkhouse is practical, ‘non flowery’ and individual to each client. They work with start-ups and evolving businesses looking to grow and develop new opportunities.
Clare'S TOP TIP
"Do it properly. Ensure that there is interest in your product before embarking on great expenditure. Listen to others and take advice but also listen to yourself! Be passionate but you also have to make the business work. It is competitive - so you must be well prepared. Network and meet people in the industry - it is a friendly industry and people like to help. Remember that you need budget to tell people what you do - often PR/ marketing is left off the list at the outset. Enjoy it!!!"