Jason Gibb left a 9 year career as a Hollywood TV producer to go and restore an abandoned olive grove in Le Marche Italy and found his own olive oil business, Nudo. He quickly learnt how tough it is to make money retailing olive oil and decided instead to start a program where customers could adopt an olive tree and in turn receive the spoils of their tree’s labour. Since selling the business in 2014, Jason has been working on various food projects including Foodpreneur Forum, a Facebook community called the FoodHub, and an app for supplying restaurants with artisan foods.
Jason'S TOP TIP
"As Seth Godin says ‘marketing is no longer about the stuff you make, but the story you tell’."