Tessa worked with innocent drinks on the launch of their kids’ range, and got addicted to working with food brands. She thought there had to be a better, faster and cheaper way to get customer feedback. So she went into shops, stood by the shelves and asked shoppers what products they noticed and bought. Tessa has worked with clients like Firefly Tonics, Rude Health, Peters Yard Crispbreads, MOMA! Foods, Peppersmith, Yorkshire Provender, and Collective Dairy.
TESSA'S TOP TIP
"This is one of innocent's tips - I'm sharing it with you: Show your food product to a granny. If they understand it, you're there! If they don't, start over! Keep your message simple. Find a clever phrase to explain your product - like Breckland Orchard's 'posh pop', so people can quickly understand what you are about."